![]() The corporation has come crashing to Earth in one of the greatest downfalls in business history. Lights Out details how one of America’s all-time great companies has been reduced to a cautionary tale for our times. It turns out that the word mythic is the perfect word for GE. In the end, GE’s traditional win-at-all-costs driven culture seemed to lose its direction, which ultimately caused the company’s decline on both a personal and organizational scale. Lights Out examines how Welchs handpicked successor, Jeff Immelt, tried to fix flaws in Welchs. Lights Out examines how Welch’s handpicked successor, Jeff Immelt, tried to fix flaws in Welch’s profit machine, while stumbling headlong into mistakes of his own. Yet, fewer than two decades later, the GE of old was gone. Yet, fewer than two decades later, the GE of old was gone. And after two decades of leadership under legendary CEO Jack Welch, GE entered the twenty-first century as America’s most valuable corporation. GE electrified America, powering everything from lightbulbs to turbines, and became fully integrated into the American societal mindset as few companies ever had. For generations, it was job security, a solidly safe investment, and an elite business education for top managers. Since its founding in 1892, GE has been more than just a corporation. This is the definitive history of General Electric’s epic decline, as told by the two Wall Street Journal reporters who covered its fall. How could General Electric-perhaps America’s most iconic corporation-suffer such a swift and sudden fall from grace? "If you’re in any kind of leadership role-whether at a company, a non-profit, or somewhere else-there’s a lot you can learn here."-Bill Gates, Gates Notes
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